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| Global TechLink offers companies expert
resources & dealmakers for developing, operating and
launching technology businesses efficiently on a worldwide
basis. GTL is composed of seasoned technology professionals
based in different offices around the world. Specifically, GTL enables companies to launch products worldwide without incurring
wasteful overheads from additional permanent employees and offices. GTL partners can both augment an existing team with new skills and contacts or solely represent a company using years of corporate experience. |
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| Global TechLink provides the highest quality of business development and marketing services to technology companies looking to bring their new or existing products to market quickly, efficiently and without committing to long term overheads. GTL works with its clients to action Go-to-Market strategies that deliver real business results. |
New markets
and product launches
GTL enables companies to launch products worldwide without
incurring wasteful overheads from additional permanent
employees and offices. GTL partners can both augment an
existing team with new skills and contacts or solely represent
a company using years of successful corporate experience
in:
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Strategy development |
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Product management and marketing;
feature development, product/price positioning,
product launch |
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Contract negotiation |
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Technical support and advice |
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Sourcing |
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Market research |
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Sales channel strategy; distribution,
retail, and online |
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Media content; suppliers and partners |
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Capital investment and service |
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Patent
and licensing
GTL partners offer in depth experience in the business
development of Intellectual Property and Media Content
portfolios in the Consumer Electronics and entertainment
market worldwide:
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Intellectual Property
Asset Management and Digital Rights Management |
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Licensing strategy |
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Licensing negotiations |
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| The great challenge for companies launching
products and services in the technology business is to
be able to establish contacts and a working business practice
on a worldwide basis quickly and efficiently. The problem
most companies face, particularly in launching new markets
or services, is how to achieve such objectives without
incurring large operational costs such as setting up a
local support office. Recruiting experienced personnel
with the right contacts to make a project or business
progress quickly is difficult. In most parts of the world
recruiting and hiring personnel for such tasks is risky
both in terms of the quality of help secured and the financial
commitment. GTL enables companies to enter a market very
quickly at low risk using local partners to research and
secure business operations before any major financial
commitment. GTL allows customers to tailor their operations
to suit their current needs and demands using flexible
work and remuneration practices. Our partners have a wide
range of experience from product management and marketing,
business development, legal to engineering. The partners
have held senior positions in a wide range of major Blue
Chip companies around the world. Their contacts and experience
is of the highest quality within the industry. |
| Typical
tasks that GTL undertakes: |
1) Business Development and Go-To-Market:
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Review market opportunities and identify targets. |
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Identify key decision makers at the corporate and/or department level. |
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Meet with local market and product planning teams on-site to develop a “champion” network as well as create an information funnel for corporate headquarter and factory level leaders. |
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Provide a meeting summary, preliminary probability rating and next-steps action plan on each targeted company. |
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Conduct commercial meetings and technology presentations with corporate strategy, marketing and product planning departments at headquarter locations. |
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Negotiate and finalize licensing agreements. |
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Establish communication channels and implementation time lines. |
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2) Intellectual Property development and management:
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Research and review internally with clients current I.P. strengths, opportunities and weakness' . |
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Review Go To Market risks imposed by external I.P. threats from 'patent trolls' and other I.P. entities. |
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Investigate external technologies and I.P. portfolios that could augment a company's business and/or provide a defense against future I.P. threats. |
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Brainstorming new invention opportunities. |
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Develop licensing tactical plans. |
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Launch outbound licensing programs. |
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Negotiate licensing partnerships and agreements. |
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